
Something Is Rotten in the State of Cupertino
Who decided these personalized Siri features should go in the WWDC keynote, with a promise they’d arrive in the coming year, when, at the time, they were in such an unfinished state they could not be demoed to the media even in a controlled environment? Three months later, who decided Apple...

"The fiasco here is not that Apple is late on AI. It’s also not that they had to announce an embarrassing delay on promised features last week. Those are problems, not fiascos, and problems happen. They’re inevitable. Leaders prove their mettle and create their legacies not by how they deal with successes but by how they deal with — how they acknowledge, understand, adapt, and solve — problems. The fiasco is that Apple pitched a story that wasn’t true, one that some people within the company surely understood wasn’t true, and they set a course based on that."