SuperMatt
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There is a coffee company called Black Rifle Coffee that is targeting people based on their politics. They’ve chosen to try and be a coffee company for right-wingers.
I read this article in the NY Times yesterday (paywall removed for your reading pleasure):
www.nytimes.com
My sense from the article is that their pandering to the right has started to disturb them a bit (or so they said to Times reporters). For example, they were associated with Kyle Rittenhouse and Jan 6 insurrectionists due to them wearing clothing with their brand name on it.
Well, based on a major Twitter trend today, it appears their strategy may destroy them. Left-wingers who may not have known that the company pandered to racists will definitely avoid the place now. And apparently they are not racist enough for the right-wing anymore, so it looks like right-wingers are saying they will abandon the brand.
I sure hope such a business goes under soon. It would be poetic justice.
I read this article in the NY Times yesterday (paywall removed for your reading pleasure):

Can the Black Rifle Coffee Company Become the Starbucks of the Right? (Published 2021)
The company doubled its sales last year by leaning into America’s culture war. It’s also trying to distance itself from some of its new customers.
My sense from the article is that their pandering to the right has started to disturb them a bit (or so they said to Times reporters). For example, they were associated with Kyle Rittenhouse and Jan 6 insurrectionists due to them wearing clothing with their brand name on it.
Well, based on a major Twitter trend today, it appears their strategy may destroy them. Left-wingers who may not have known that the company pandered to racists will definitely avoid the place now. And apparently they are not racist enough for the right-wing anymore, so it looks like right-wingers are saying they will abandon the brand.
I sure hope such a business goes under soon. It would be poetic justice.