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I'm a pretty big fan of Reddit and hoping this doesn't take them down the road of Tumblr, like them or not they're the most real site on the internet IMO and a good example of how there can be balance when you let users determine how the site is ran.
www.reuters.com
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Analysis: Reddit IPO to test social media platform's 'meme' stock hype
Reddit users have helped fuel dozens of "meme" stock rallies this year, from retailer GameStop Corp to movie operator AMC Entertainment Holdings Inc . Some analysts are skeptical this will be the social media platform's saving grace as it prepares to sell its own shares in the stock market.
The San Francisco-based company filed confidentially this week with U.S. regulators for an initial public offering (IPO). It is aiming for a valuation of at least $15 billion, Reuters reported in September.
Reddit co-founder and Chief Executive Steve Huffman is hoping that retail investors will play a big role in the stock market debut. "I want our users to be shareholders and I want our shareholders to be users," he told an audience at the Wall Street Journal's Tech Live conference in October.