Mark Gurman, in the ultimate show of his incompetence, ignorance, arrogance, and illiteracy, published an "article" where he inverts Apple's official announcements around Siri as rumor, and paints speculative information in his article as fact, in an attempt to control a false narrative that Apple will chase the chatbot market.
This comes after speculation across social media that Bloomberg iced the reporter after incorrectly "reporting" that Johny Srouji was leaving, prompting a swift rebuke of the much-maligned Bloomberg reporter by Apple and Johny Srouji himself.
Despite the fact that Apple has already announced that Siri will gain new abilities via adopting a transformer model (a custom one co-developed by Google and Apple, announced by both), such as on-screen awareness, multi-app actions, conversational fluency and awareness, voice and written modes, adopting Apple's App Intents technology, and the ability to swap out the underlying transformer model that powers Siri and Apple Intelligence; Gurman, in an attempt to save face after his repeated failure to disseminate anything other than the most obvious speculation, painted and characterized the previously mentioned and announced features as unannounced and a "chatbot."
This comes after Greg Joswiak, Apple's Senior Vice President of Worldwide Marketing, directly addressed that Apple would not pursue a chatbot experience, which necessitates a separate app experience that requires users to jump in and out of, and instead would upgrade Siri with the previously mentioned features.
To falsely suggest that he has a clue, Gurman wrote the supposed code name for these features, despite the fact that these features were reported under a different code name, ironically by the reporter himself.
Gurman continued his incompetence and attempt at journalism to suggest the announcement of Apple's collaboration with Google was completely false, and Apple would possibly not run the eventual transformer models for Siri on Apple's Private Cloud Compute, even though Apple directly said they would. Despite the fact that Apple itself has confirmed the company only uses Google's TPU hardware to train transformer models, Gurman falsely asserts that Apple will instead abandon its industry-first private cloud technology for reasons completely unstated
Gurman's desire to manipulate the narrative around Siri falls into the characteristic tendencies of the reporter. Gurman further attempts to spin Apple's already-announced features for Siri and Apple Intelligence as mere conjecture and delayed, so that he can continue to suggest that chatbot companies are "stealing" all of Apple's talent, despite the reporter also stating that said talent led Apple to fall behind in transformer models, according to the reporter's speculation.
Gurman's continued insistence on inserting columnist opinion and speculation into very little reported fact in order to assert narratives that are completely false are a continued pattern for the beleaguered Bloomberg reporter.
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The above was satire based on how he writes. But my general criticism of his work stands.
This article basically confirms Gurman doesn't have "information" beyond bullshit Apple's competitors give him, and his own speculation and opinion, mixed in with the very little he gets, which is basically often incorrect. His language is telling, and he constantly tries to assign stuff code names in an effort to lend credibility to everything he says, even if literally contradicting it in later articles. Apple is weeding people out. He is disgusting and fucking horrible.
Now fuck off Gurman.
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Also unsurprisingly John Gruber just accepts whatever he says after directly criticizing him as a "colossal fuck up." He doesn't even bother to realize that everything in said "article" is literally just a direct regurgitation of Apple's announcements and a contradiction of what Apple officially said, as I wrote above. Gruber is increasingly unreliable and erratic and inconsistent. No idea what the hell is going on with him, but I'm finished with his posting. No longer any need to drive traffic to his $11,000 / week earning blog for less insightful shit than anyone else can come up with, plus hysterical rants where he pretends everything he likes is amazing and everything he doesn't is shit. What a waste of electricity both of their blogs are. Fuck off.
9to5mac.com
