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To some degree, I'm sure that's true.  But I don't see it that way.  I think the majority of the "blame" lies with the viewers.  People were super interested in this story, so the news fed them that.  If they didn't, they would have left and gone elsewhere. If you're a business, you meet your customer's demands, you don't send them to the competition.  Giving people news they're uninterested in doesn't sell papers.

I also don't think there's any blame here to toss around.  Stories like this draw attention.  What's the harm in them reporting on it?  Granted, I don't keep the news on 24 hours a day like some people I know.  If I did, I'm sure I would have grown tired of the coverage.  But I don't do that.  I control my own intake, not the media.  When I've had enough, I walk away.  So the media "keeping it going" wasn't something that bothered me in the slightest. Just as the latest hot song might be getting played WAY too much on the radio, but since I don't listen to the radio or know what the hot songs are these days, I honestly don't care one way or the other.

My long winded point is, I think the viewers are at least as much to blame for "keeping it going" as the media.  I personally think they're a lot more responsible for keeping it going to be honest.