Amazon reportedly interested in buying Peloton

[DT]

Makes sense. Strong brand equity but rapidly slowing growth, tech could be improved by Amazon, possibly new / bundled subscription model - and another competitive front vs. Apple.

Amazon reportedly interested in buying Peloton

The e-commerce giant might be eyeing another brand to acquire.

www.cnet.com

 

[Chew Toy McCoy]

Some are saying this would be a better fit for Apple with their focus on fitness. Plus it fits their whole premium product ethos.

 

[Herdfan]

Some are saying this would be a better fit for Apple with their focus on fitness. Plus it fits their whole premium product ethos.

Both companies could buy it with couch cushion change.

i think Amazon would allow more openness in allowing 3rd party workouts, where I think Apple would turn them into a new locked-down revenue source for the App Store.

 

[Chew Toy McCoy]

Both companies could buy it with couch cushion change.

i think Amazon would allow more openness in allowing 3rd party workouts, where I think Apple would turn them into a new locked-down revenue source for the App Store.

I think Apple would add (maintain?) an air of quality, Amazon not so much.

Plus who wants to be constantly bombarded by ads for products on Amazon during a workout (or just pay $100 (annually) to have that feature turned off!)

Regardless, it would probably be good to see more third party app options integrated regardless of who buys them.

 

[Joe]

I would hate Apple buying Peloton to nickle and dime everything.....increase your cycling resistance for just $10 per session. 2 knob turns to the left? $10!

 

[DT]

I would hate Apple buying Peloton to nickle and dime everything.....increase your cycling resistance for just $10 per session. 2 knob turns to the left? $10!

Heck, I figure they'd make the subscription pricing along the lines of other services, or even throw it into the existing Apple Fitness plan since they'd get a ton of new people.

And more news from earlier:

Peloton to Replace CEO as It Goes Full Damage-Control Mode

The company is also laying off 20% of its workforce.

gizmodo.com

 

[Nycturne]

throw it into the existing Apple Fitness plan since they'd get a ton of new people.

This would be my guess if Apple did buy Peloton.