KingOfPain
Site Champ
- Joined
- Nov 10, 2021
- Posts
- 602
YAIR (Yet Another Idiotic Renaming): ARM is killing the Cortex name and replaces it as follows:
newsroom.arm.com
We'll see if that makes sense or if ARM just shot themselves in their own foot.
Normally, changing the name of an established brand is not a good idea.
- Neoverse for server (the only name that is not new)
- Niva for PCs (former Cortex-X?)
- Lumex for mobile (former Cortex-A?)
- Zena for automotive (former Cortex-R?)
- Orbis for IoT (former Cortex-M?)

The Arm Evolution: From IP to Platform for the AI Era
To better communicate Arm's platforms to the outside world, new product naming architecture is being introduced.

We'll see if that makes sense or if ARM just shot themselves in their own foot.
Normally, changing the name of an established brand is not a good idea.