- Joined
- Aug 15, 2020
- Posts
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Scam is probably the wrong word here, maybe more aligned with upping the k size in TV resolution that is imperceptible to the human eye in almost all cases.
I had a friend who worked for Dolby and a common joke inside their offices was “Bose: better sound through marketing.” Now decades later it seems that is what Dolby is doing with Atmos. After watching several deep dive videos on the current state of Atmos the conclusion is you’d first have to drop an insane amount of money on hardware (Dolby gets a cut from the included technology) for an ideal experience along with calibration and then find content that correctly takes advantage of the technology which is less than you would think. At the end of all that it’s not exactly a life changing experience, although people will probably try to convince themselves it is.
Another marketing scam is music “the way the artist intended it to be heard.” No, it’s not, at least with recordings from the past. Generally old music remastered for this format is a mess. It sounds different but not in a good way. It’s like if you spread a bunch of musicians across a city block and they just happened to start playing the same song from far-off distances. Neat if that actually happened in person, not so much for a home listening experience.
Anybody on here buy into Atmos? What has your experience been?
I had a friend who worked for Dolby and a common joke inside their offices was “Bose: better sound through marketing.” Now decades later it seems that is what Dolby is doing with Atmos. After watching several deep dive videos on the current state of Atmos the conclusion is you’d first have to drop an insane amount of money on hardware (Dolby gets a cut from the included technology) for an ideal experience along with calibration and then find content that correctly takes advantage of the technology which is less than you would think. At the end of all that it’s not exactly a life changing experience, although people will probably try to convince themselves it is.
Another marketing scam is music “the way the artist intended it to be heard.” No, it’s not, at least with recordings from the past. Generally old music remastered for this format is a mess. It sounds different but not in a good way. It’s like if you spread a bunch of musicians across a city block and they just happened to start playing the same song from far-off distances. Neat if that actually happened in person, not so much for a home listening experience.
Anybody on here buy into Atmos? What has your experience been?