While we're waiting for the M2 generation, there are a few
interesting quotes from Srouji that Apple Insider pulled from a paywalled WSJ article. Apparently, the switch to Apple Silicon began after Apple had to do a mea culpa in 2017 and apologized to professional users for their failings with the high-end Mac line, particularly the Mac Pro. According to Johny Srouji, it required substantial adaptability, particularly in the wake of COVID restrictions. I figured
@Cmaier would find this notable adaptation interesting:
Also of interest is that, unsurprisingly, this wasn't an easy decision to make. Sticking with Intel was the safe thing to do, but once the decision was made to move to in-house Mac CPU design, Srouji said:
Which I think suggests that Apple is going to continue to rapidly iterate with the M-series, and not just make small improvements on occasion, like how the Mac line used Sandy Bridge derivatives for a half-decade, with minor tweaks. Or how Intel ramped the clock slightly, while pretending it was an entirely new generation of chip architecture, but being merely the result of increasing power consumption while stuck on 14nm.
In the comments section for this Apple Insider article, of course an AMD fanboy had to show up and claim that Apple should have simply switched to their chips. Part of the lesson learned from the Intel era was that Apple should control its own destiny whenever and wherever possible, which is why we now have the M-series, but also resulted in the reintroduction of an Apple-branded monitor and a brand new mid-range Apple desktop.
Despite the bitterness of the PC crowd, if Apple can continue to innovate with their historical vertical integration strategy, then I see no reason why
the Mac won't continue to gain marketshare, at the expense of generic PC clones, which is particularly impressive in a mature market. With two years of repeated record quarters, most recently with
Mac revenue up 25% YOY, I think it's fairly obvious that the strategy was successful, which is noted in the article:
No amount of grousing about losing x86 compatibility over at the MacRumors forum is going to change that. I've heard the argument that it is best for Apple Silicon to fail so that Apple will bring Boot Camp back. Sure, that logic makes perfect sense.