And it should be blindingly obvious to anyone breathing, that Apple’s devices—especially the iPhone— is the most direct link to money-paying consumers the likes of which other companies only dream of. That’s a lot of eyeballs.
Apple built their platform up slowly and methodically. Remember, they were always the company that was about to go out of business—any day now. They were the runt and now the government is seeking to turn them into another android option. There’s a reason why people choose Apple devices and it’s the same reason why people opt for their choice of beer or restaurant. In fact, people seem to like their Apple kit more than a lot of other options they may consider fungible. And unlike other platforms (like the utter cesspool that’s Android) Apple kit more or less “just works”. To be clear, Apple never prevented any other company from attempting to reproduce their successes. One only needs to look at the disparate fragmented mess that Android, and there’s plenty to choose from. That’s not Apple’s fault, that’s on all those other wana-be companies attempting to replicate what Apple does (re: user experience) and failing. Apple isn’t preventing anyone from migrating to or opting for another platform. Proof? Apple is a smaller percentage of the world wide “smartphone” market. We’ve been told this for many many years now how “Android is the dominant mobile OS”. The Department of (Social) Justice, can’t have it both ways. Now suddenly iOS (and by extension, Apple) is now the dominant, anticompetitive option? BSz
That Apple’s platform is the most sticky, most popular and most sought after is a lot different from “Apple is exploiting monopoly power”. If our brilliant politicians were so concerned about “lock in” they’d be going after Microsoft simply because there are so many end-users and companies reliant on so much legacy software, processes, workflows and control software based on Windows systems and software it’s insane. Companies find it difficult to migrate to other solutions so they’ll live with the devil they know. Okay for Microsoft, but not for Apple? Ridiculous.
Furthermore, and perhaps most importantly, I don’t want the government dictating what software and systems I use; especially when it comes to security, encryption and privacy. In fact, the more I think about it, this entire antitrust case is probably seen as a great opportunity for the government to get Apple to scream “uncle” when it comes to encryption, security and privacy. Apple should never give in. This whole case is a joke and I’m sure it’ll get to the SCOTUS where DoSJ will be embarrassed.