Apple allegedly 86’ing Vision Pro

[Cmaier]

Apple Has Given Up on the Vision Pro After M5 Refresh Flop

Apple has all but given up on the Vision Pro after the M5 model failed to revitalize interest in the device, MacRumors has learned. Apple updated the Vision Pro with a faster M5 chip and a more comfortable band in October 2025, but there were no other hardware changes, and consumers still...

www.macrumors.com

No idea if it is true, but it wouldn’t be a huge surprise.

 

[Eric]

Glad I opted out of buying it, I did come close a couple of times but that cost was just too high for something I wasn't sure I would use enough to justify it. Seemed like a sound idea but it was also a gamble.

That said, can we think of any wearables, be it VR headset or glasses/face wearables, that have every really taken off? Both Meta and Apple have invested tons into it to no avail, at least Apple has the good sense to give up on it while Meta keeps trying to force it down users' throats.

 

[Cmaier]

Glad I opted out of buying it, I did come close a couple of times but that cost was just too high for something I wasn't sure I would use enough to justify it. Seemed like a sound idea but it was also a gamble.

That said, can we think of any wearables, be it VR headset or glasses/face wearables, that have every really taken off? Both Meta and Apple have invested tons into it to no avail, at least Apple has the good sense to give up on it while Meta keeps trying to force it down users' throats.

Well, wrist-borne wearables are a success. But I think face wearables will take off once someone figures out how to make them fashionable, lightweight, and actually useful. Lots of people wear glasses anyway, so if you could wear a pair that helpfully provided information as-needed, that would be an easy sell. I’d rather wear a pair of glasses than an apple watch, and I bet glasses could do everything i do on the watch (which isn’t much.)

 

[Citysnaps]

The first thing I noticed was the rumor wasn't sourced in the story. Usually a source is provided in the first couple of sentences of the first paragraph of an MR story. Or at least a hint, or some obfuscation to disguise the source.

Or maybe I'm reading it wrong?

 

[Cmaier]

The first thing I noticed was the rumor wasn't sourced in the story. Usually a source is provided in the first couple of sentences of the first paragraph of an MR story. Or at least a hint, or some obfuscation to disguise the source.

Or maybe I'm reading it wrong?

Yeah, it’s just posed as “we have learned” without sourcing it.

I’ve seen some other discussion of this that suggests that what might be going on is that they just reorganized to be more similar to other Apple products, so they don’t have a dedicated team anymore. I guess we’ll find out when we find out.

 

[Citysnaps]

Yeah, it’s just posed as “we have learned” without sourcing it.

I’ve seen some other discussion of this that suggests that what might be going on is that they just reorganized to be more similar to other Apple products, so they don’t have a dedicated team anymore. I guess we’ll find out when we find out.

Here's a data point. Not necessarily accurate. Or worthwhile...

Yesterday my wife and I were at the Stanford Shopping Center to get our Shake Shack fix. Afterwards we ended up at the Apple Store to look around. There wasn't anyone at the AVP table, so, just out of curiosity and having never played with an AVP, I asked an employee if I could get a demo. She checked her iPhone to see if there were openings. Nope. Booked up for the day. But she could schedule me for next week. I declined, but said sometime in the future.

We talked a bit and I asked her how AVP sales were, couched with "I don't expect them to be like iPhone sales" (as kind of a joke). She laughed and said nope, they were more like Mac sales. I have no idea if that's accurate - I'm skeptical.

I don't think it's dead.

 

[Roller]

A post on Reddit says Gurman has walked back a bit and is now saying the VP isn’t dead. I haven’t seen anything about this at MR or elsewhere, but his earlier pronouncement was widely re-reported.