Just curios. Is your iOS devices' Background App Refresh turned on?And just think of all the conversation they listen to just to sift out keywords for advertising, every word you say is recorded, tagged, and archived.
Speech to text conversion should take up some processing power, so it should show up in your iOS device's Battery settings, assuming it is happening on device before uploading the converted text to the cloud. Your device's battery power would have drain quite abnormally if that's the case.
IMHO, I think that regardless of whether you spoke out loud "Portlandia" or not, the fact that it appeared in Netflix suggest that the ad algo used in Netflix targeted your home IP address and Instagram likely uses the same ad algo. The action of you speaking it out probably made it more apparent to you, but I suspect it would have happened regardless of whether your spoke it out loud.