- Reaction score
My favorite part:
The headset will also mark a strategy shift for Apple. When it entered previous categories — music players, phones, tablets and watches — there was already mainstream interest in the products. Apple’s goal was just to create something better and beat the competition.
AR/VR headsets, in contrast, are still a nascent field. Consumers will need some coaxing just to get them to consider such a product.
Let’s take them in order.
Music players? Unless he’s talking about Sony’s Walkman or Discman, that category was pretty nascent. Does anyone even remember what was out prior to iPod? CmdrTaco’s famous comparison to the Nomad is telling. I owned one, but I venture hardly anyone else did. Arguing that digital music players were not a “nascent field” is a little silly.
Phones? Sure, phones existed. But the smartphone field was still reasonably “nascent.” Most people did not own smartphones. If you owned a cellphone it was probably a flip phone. Blackberry and Palm existed, as well as Nokia and some others. But consumers still needed a lot of coaxing - most people still didn’t see the need for a smartphone.
Tablets? Is he referring to those 1”-thick Windows tablets with built-in fans? Is that the same thing? Was there anything like iPad before iPad? Were consumers buying those things without ”coaxing?”
Watches? See, he cleverly doesn’t say “smart watches.“. Yes, Times and Rolex existed. But who owned a smartwatch? A few pebbles and a couple of other choices. I suppose Gurman thinks these were taking the world by storm, and nobody needed “coaxing just to … consider such a product.”
Not to mention categories he did NOT list. Personal computers? I suppose that wasn’t a nascent field? GUI-based computers? Ditto.
And, more alarmingly, I don’t believe Apple has identified a truly “killer app” for the device yet. The company is hoping that immersive video watching, tight integration with other Apple products and advanced VR-based FaceTime calls will reel in consumers, but I’m skeptical that the approach will be enough.
When was the last time Apple *did* introduce a new product with a killer app? Visicalc on Apple II? MacPaint on the Mac? What was the Apple Watch’s killer app? I recall them trying “communicator” before they settled on fitness. Does the iPad have a killer app yet? Apple does this all the time. They produce the platform and throw some spaghetti on the wall and see what use cases stick.
He claims the iPad *did* have a killer app;
With the first iPad, the world was clearly ready for tablets, and the devices could serve as either a laptop replacement or a casual entertainment machine.
The world was clearly ready for them? Laptop replacement? Did I hallucinate five year’s of complaints that iPad was just for media consumption and could not be used as a laptop replacement?
Seems to me like Gurman’s sources have dried up, and he’s just rooting for failure so he has something to write about.