Also most actually new microarchitectures are every 2 years or so in the industry, not every year like Apple was doing at the beginning. And, as everyone has already said, Apple had a lot low hanging fruit in those years. As did their fabrication partners too I might add. The progress Apple made in the 2010s was insane but that was as much a product of where they were in their CPU development cycle as who was there (not to take away anything from their team who did exceptional work). Expecting that level of progress to continue unabated forever was/is a little naive. I don’t care what level of geniuses they have or don’t have on the team.
I don't think Apple was ever doing a new u-arch every year, but they were iterating different parts of the architecture at different times. E.g. one year it could be some update to the cache hierarchy, the next year it could be a tweak to the execution units etc...