This is somewhat adjacent to new CPU rumors, but
AMD is now doing damage control over power usage with their recently announced, upcoming AM5 platform. Both Intel and AMD use TDP. Intel only uses PL1 and PL2. AMD is using EDC, TDC and PPT. Whichever convoluted spec you chose, Intel maxes out at 241W on LGA1700. The controversy is that AMD implied that AM5 would only represent a modest increase to 170W PPT, crowing about their efficiency advantage, but AMD has clarified that it will go as high as 230W.
Back when the switch was first announced, there was some criticism of Apple for choosing to use their in-house microarchitecture, instead of simply switching to AMD, which was doing much better in power consumption during the 14nm++++++ period that chronically plagued Intel. Now, it's clear that Intel and AMD are going to continue to try to squeeze every last megahertz out of their chips, in order to one up each other, power consumption be damned, as long as they win by 2% on synthetic benchmarks. In an attempt to explain this to enthusiasts and component partners, they've introduced varied ways of measuring power usage, muddying the waters, making it impossible to pin down a specific number. This is even worse on the GPU front, with Nvidia potentially hitting 600W with Lovelace, and the possibility of specialty cards from partners that could go higher. Given how reactionary the PC guys have become, I'm sure AMD will retaliate in kind, and if Intel ever cobbles together its graphics card business into something resembling a functional division, they will do the same.
As a fan of next-generation technology, particularly on the desktop, this is something that I am exposed to constantly when reading the latest news and rumors, like it or not. However, as a Mac user, I appreciate that I don't have to worry about any of this high wattage measuring contest. Since Apple controls the whole stack, hardware and software, manufacturing the entire widget from top to bottom, I don't have to concern myself with this largely arbitrary, made up nomenclature, and let Apple handle the details. Today, it's abundantly obvious why Apple has decided to do the engineering themselves and left the inefficient x86 PC designs behind. (There's a reason that undervolting is a thing among PC enthusiasts.)
From my perspective, there are three fundamental hardware aspects of any desktop computer:
1. Performance.
2. Size and weight.
3. Noise.
With a mainstream Windows PC, you can have maybe two of those, but not all three. With the switch to Apple Silicon, controlling the entire experience, Apple is able to release Macs that are fast, small, light weight, and quiet. I also don't have to worry about blowing a fuse, having a space heater sitting on my desk, or a massive electricity bill, because Apple Silicon is inherently power efficient. Mac users are spoiled to the point where we don't even have to think about power consumption, because it's a non-factor. No amount of hand waving, rebranding, and arbitrary power specifications are going to make up for that innate advantage that Apple has, which is a gigantic competitive advantage, and is one which Mac users take for granted.