Only thing I can think of is they ordinarily run at low frequencies with cores off, but on the benchmarks they run full bore (either because they are cheating or because they can do that in short bursts corresponding to benchmark test length), and then they are mixing and matching numbers from both situations. Or something.
Their claim is
"Matches competitor [M2] peak performance at 30% less power" displayed next to a Single Core score comparison. If they are misleadingly hand picking figures from different scenarios and they meant something like "Matches M2 peak performance while using 30% less power during regular use" they may as well say "15% faster than M2 peak performance while using 30% less power", as it looks like it can beat the M2 in single core.
At CineBench 23 the M2 Max was measured to peak at 34-36W [
source]. Let's say 40W. And let's use that to get a very conservative upper bound for the M2 core peak power doing: 40W / 8P cores -> 5W/core (it's less, because at least some of those 40W go to the E cores).
Now for the Snapdragon X Elite. If its cores can match the M2 core's performance at 30% less power, that's at most 5W * 0.7 -> 3.5W/core, while matching the scores of a M2 core. The Snapdragon X Elite has 12 cores, so 3.5W * 12 -> 42W total multicore CPU consumption (upper bound) with all cores matching the score of a M2 core.
Now let's try to match the above with their other claim
"50% faster peak multi-threaded performance vs. M2". The M2 has 4P+4E cores, and we know the E cores reach up to ~25% of the peak performance of the P cores, so the whole CPU has the "combined performance" of 5P cores. However, the Snapdragon X Elite has 12 cores, and each of them should be able to match the performance of a M2 core using 30% less power. Therefore, using just 42W, it should beat the M2 by (12 Snapdragon X Elite cores @ M2 perf level - 5 M2 P cores) / (5 M2 P cores) =
140%. How is it just 50% faster?
This is so far off I had to re-check the slides to ensure they weren't talking about M2 Pro/Max.
And it's actually even worse, because the 140% faster projected figure is assuming the CPU can't use more then 3.5W/core (enough to match the M2 core performance). But if, as we know from other figures, the Snapdragon X Elite can reach up to 80W for the CPU alone, and if the
"matches M2 peak performance at 30% less power" claim is true, it means that each core should be faster than a M2 core (either that of the performance/power curve goes downwards
). And even if it's only a tiny bit faster than the M2 per core at this power, it should destroy the M2 in benchmarks even further, because it has 12 of them.
None of this makes any sense to me. I also find the claim that they can use 80% less GPU power for the same performance compared to Ryzen 9 7940HS dubious, I didn't think AMD's GPUs were particularly power hungry, but I don't know much about non-Apple hardware.