Tim Cook stepping down
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He’s a very solid engineer who has been responsible for all the hardware for awhile.
This has been widely rumored, though not this soon.
Ternus is an engineer who has been senior VP of hardware engineering since 2021. I think he’s a good choice.
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Some more information, including some of Ternus’ credentials.
www.cnbc.com
Apple taps John Ternus as CEO to replace Tim Cook, who will become chairman
Apple said on Monday that John Ternus is succeeding Tim Cook as CEO, with Cook assuming the role of executive chairman on Sept. 1.
www.cnbc.com
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Tim Cook’s Letter: https://www.apple.com/community-letter-from-tim/
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I suppose Cook dispelled the perception that you need a rock star CEO and the media just tried to force that on him whenever possible.
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History has yet to determine Cook’s legacy. He certainly ballooned the company into a giant industry-leading competitor. But will he be remembered for not sufficiently diversifying the supply chain outside of China? Not going all in on AI? Not coming up with the next big product to replace iPhone?
Who knows?
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Some more information, including some of Ternus’ credentials.
Apple taps John Ternus as CEO to replace Tim Cook, who will become chairman
Apple said on Monday that John Ternus is succeeding Tim Cook as CEO, with Cook assuming the role of executive chairman on Sept. 1.
I honestly don't understand the demand for MORE AI!!!! For what exactly? I don't think enthusiasts even know. They might as well demand Apple products feature more Bitcoin.
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You need enough AI. I think Apple’s been threading the needle well. But things can change. Maybe suddenly there’s huge demand for AI stuff and Apple is forced to rely on paying others. Maybe not.
Reading the article, I think it was a silly thing to say. I think diversifying and reinforcing the supply chain so that they get all the RAM/storage they need at reasonable prices, while not being screwed if China attacks Taiwan, is a much more important issue.
I think Cook will be remembered and appreciated for several initiatives that were undertaken during his time as CEO, notably the development of Apple silicon, the foray into wearables, and the expansion of Apple services. I also think he's done better on the AI front than many give him credit for, despite some missteps. The brewing mistrust of AI amongst consumers will affect whether his approach will turn out to be right.
Certainly, we won't know whether he did enough about the supply chain, with the understanding that some things are beyond Apple's control. As for the next home run product, I agree that nobody outside the company can say.
I'm looking forward to the John Ternus era, though I don't expect any quick changes or surprises.
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I've been a vocal opponent for a long but the LLM has me convinced, finding solutions is way easier when you can have a conversation with the AI that works through it with you rather than googling several rabbit holes. That said I'm hoping (even through the advancement of AI) that it can utilize less CPU usage and conversely power consumption because right now it's a power hungry bottomless pit.
As for Tim I wish him well and happiness in his retirement, he hung in there through a lot after Jobs passed.
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Gurman would say Srouji stayed because he’s getting Ternus’ job. He’s never wrong.
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And the answer is Sri.
9to5mac.com
Apple splits hardware team into five key areas, per report - 9to5Mac
As part of Apple’s reorganization elevating John Ternus to CEO, the company also promoted Johny Srouji to a broader new...
9to5mac.com
I think putting all the teams under one person makes sense as long as they can collaborate and pull in roughly the same direction.And the answer is Sri.
Apple splits hardware team into five key areas, per report - 9to5Mac
As part of Apple’s reorganization elevating John Ternus to CEO, the company also promoted Johny Srouji to a broader new...
The advanced technologies group is interesting. I wonder if they’ll be charged with R&D for future products that may never come to fruition. But there has to be a mechanism to avoid spending too much money and effort on dead ends.
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It’s funny, because there is a joke that “advanced technologies” in silicon valley is often code for “we don’t know what to do with this person, so stick them someplace where they can’t cause any trouble.”
By the way, in my final couple years at AMD I was the manager of advanced technologies. So I can vouch for the joke
In this case, though, I think it just means that they are responsible for at least the first versions of things like wireless silicon, etc. I don’t think Apple ever does pure R&D without the intention that there is a product at the end of it.
