Yeah, I think as soon as the A7 was revealed, I said: OK, I want an ARM MacBook now. (I don't think the name "Apple Silicon" was as prominent back then.)
Most people were thinking of ARM as the "embedded processor", but I had an Acorn RiscPC at home and knew that the CPU was designed for computers first and more or less by accident became interresting for the embedded market.
The 64-bit architecture wasn't a surprise either. I think it was introduced under the codename "Eagle" at least two years prior and there already were core designs from ARM Ltd., but for some reason no one seemed to be using them yet.
And then Steven Jobs said in his keynote: Here is the new iPhone, BTW, it's using a 64-bit processor and you can order it tomorrow.
You could almost hear the jaws of the competitors (especially Qualcomm) drop to the floor.