CBS left Twitter Friday.
They made it less than 48 hours before they were back.
Yeah the big corporations (and governmental agencies from the national weather service on down to county sheriffs) don't really know what to do. There are issues beyond potential loss of followers now, with Musk having slashed staff while also letting more bad actors in (not just re-opening accounts but raising risks of security breaches).
[ To me sounds like CBS c-suite did one of those "yeah security matters until it gets in the way of conducting business, and so will the risk compliance officer please now leave the room for a few minutes." ]
It's like they're all figuring sooner or later some adults will show up and Twitter will "settle down" or something. They don't get the fundamental instability that the platform itself is now enduring and the drip-drip-drip effect of inadequate maintenance.
As for recovery options, Musk has stripped the place of people who only
might be able to cope with a total collapse of a huge distributed system making so many transactions per second anyway. Platforms like that aren't meant to shut down totally. Who the heck knows how long it could take to recover... weeks, months, still w/ data losses.
Yet all these big brands, agencies, politicians, influencers... figure "well let's see what happens" because it really is a big step to just move off a platform when you have millions of followers.
It's like watching a freight train slowly approach a river crossing where the bridge has collapsed. Everybody figures well it will stop, right? Twitter's users are driving the train and they're not going to stop because hey it's just the internet and surely someone will fix it if it breaks.