iOS 18.1 and Apple Intelligence

Two examples of how Apple AI is not quite there (yet).

Custom Emoji: Finger poking a hole

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This morning Apple AI summarize a work google chat for me. First word kinda nullifies the rest of the summary and I also hadn't checked in as well.

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I have it enabled but TBH it doesn't really do anything for me one way or the other. 🤷‍♂️

A new survey suggests that Apple Intelligence matters to iPhone buyers, but the majority say that the initial features add little to no value. It remains to be seen whether Genmoji and ChatGPT integration will change that view.

Things are even worse for Samsung smartphones, with an even greater majority of owners saying they can’t see much point in the AI features offered …
Yup. In general, not just Apple, the AI “supercycle” was vastly oversold by analysts as it undersold to customers.


I feel like most of the best uses for AI currently, especially on device AI, are the use cases where user doesn’t even know it’s there. Things like object detection in photos, the improvements in handwriting and text recognition, AI-based supersampling, de-noising, frame generation, etc … and even some of those can be ropey. And yes some of the “fun” ones like genmoji but again aren’t “killer” apps. But too many of the others simply don’t work that well or like Microsoft’s recall are problematic for multiple reasons.
 
I feel like most of the best uses for AI currently, especially on device AI, are the use cases where user doesn’t even know it’s there. Things like object detection in photos, the improvements in handwriting and text recognition, AI-based supersampling, de-noising, frame generation, etc … and even some of those can be rope
I agree. I think Apple have the goal and aptitude to ‘do AI right’, which is to say make it invisible yet useful, as you say. Following and being conservative seems a good strategy.

Concerning the ‘best’ AI has to offer, I find it occasionally spectacular, generally stupid, uninspiring overall. But hey, as it’s lifting entry level device performance per the tomshardware article and Apple’s recent release cycle, this is no bad thing.
 
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