I haven't counted the time units per larger time unit, but I'd wager I probably watch more content on YouTube than I do on any other service (Netflix, Hulu, OTA broadcast, etc.). There is some really, really good stuff, no matter what you're in to. What are some of your favorites? Do you have a particular video you've watched a hundred times? A creator you subscribe to whose content you never miss? Or, do you just not get this whole "content creator" fad and think it'll go away? 