Interesting stat here from
Statista, who knew that Twitter was at the bottom of the list.
Most popular social networks worldwide as of January 2022, ranked by number of monthly active users (in millions)
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Heh, never can tell what's "elite" or what's "shunned" or what's annoying because of ads or website design or whatever. I have a Pinterest setup that I have wanted to make more use of but its design has always struck me as a royal PITA to work with, and sometimes even to lurk in.
Part of Twitter's being down towards the bottom of that list is that there IS some pretty effective moderation of garbage on Twitter. The company HAS been trying to moving towards effective adoption of the Santa Clara Principles. It's hard to do at scale, and mistakes do get made.
Still, anyone who has used the platform over the past five years may have noticed results of those efforts --voluntarily or otherwise-- especially with respect to transparency and clarity of asserted rights to moderate content. It's been made more clear what's permitted and what's not, easier to report perceived abuses and so forth.
If a Twitter user doesn't like the ongoing efforts to run a site that permits commentary without permitting peddling of egregious falsehoods and conspiracy theories. there is the option to leave ahead of getting banned.
The combination of the rules and enforcement of them may have helped suppress total usage of the platform. People who appreciate the results though may be (if somewhat grudgingly) grateful.
The biggest problem, though, and one that no set of principles can resolve, is behavior by countries whose governments don't want a venue like the current Twitter to be accessible to its citizens. And I think that's now a concern in the minds of some who realize that Musk stepping in to try to get a handle on Twitter is not all that different to a sovereign and autocratic government saying
OK if you're going to have a social media platform then I alone am who will control access and moderate it, full stop, stay tuned.
See that is not at all the direction that Twitter --before Elon Musk's acquisition-- had chosen, whatever we may think of how the platform's moderation has been evolving.
Contrary to how Musk sees the platform, plenty of free speech has been taking place on Twitter even after the effects of moderation. Which is precisely what has bothered some autocratic sovereigns enough to suppress access to the platform.
But in the USA? Now we have Musk saying he will define more generously what free speech on Twitter means. Heh, the platform's already filling up with tweets noting with some hilarity that Musk has blocked them...