M4 Mac Announcements

M3 Ultra definitely never happening. M4 Ultra, - yes.

As for the core count on Pro - Mac are amazingly popular among software engineers, where the Pro is the most common chip (at least at my company) - The CPU cores deliver, the GPU cores sleep. For personal hobby stuff at home, I want more GPU less CPU, for work (and WFH) I want as much CPU as you can give me
This really is the problem with the SOC approach. It is difficult, basically impossible, to create one design to serve both needs optimally ... at a decent price. Maybe if packaging tech ever gets to the point that Apple could offer more processor variants than just bins this will be possible (or rather possible for both needs to get what they want at the same overall price point).
 
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Wondering if M4 max in 14” MBP will be more thermally throttled under sustained load than say M3 max was in the same chassis.

It’s possible that Apple modified the cooling system under the hood but I heard the fans kick in a LOT more on my 14” mbp max than say I did with M1.

If M4 is quieter (fan wise) … I could talk to my boss about upgrading me. She recently permission slipped me an upgrade on some camera lenses so the 2024 GAS budget may be already exceeded. This will require intense but delicate negotiations, possibly involving a relaxation and increase of her shoe budget.
 
It looks like they went back to M1/2 family system. M3 so far is an outlier with a weaker Pro. I guess the customers didn’t like it that much?
Gotta remind you here that chip design is a slow process. M4 series core counts likely would've been set in stone before Apple got enough customer preference data to make a decision that way.
 
I could see some folks opting for the Max for the extra GPU oomph. It is a pretty pricy jump for the extra 12 GPU cores on the low end M4 Max though, but it does get you another 50% or so.

On the 16", $1000 more from Pro to Max gets you 12 more GPU cores; $1500 more doubles your GPU. But, you have to put up with the larger screen.
 
By combining two external display controllers, the M4 & M4 Pro can drive 8k@60 Hz. If the M4 Max has, like the M3 Max, one internal controller and four external controllers, they could, in principle, combine the latter to drive 8k@120 Hz. And since the M4's TB4 can support 8k@60, the M4 Max's TB5 could support 8k@120.
Ah well, didn't happen. Maybe they'll do it with a firmware update if they release a 7k or 8k 120 Hz monitor in 2025.
 
On the 16", $1000 more from Pro to Max gets you 12 more GPU cores; $1500 more doubles your GPU. But, you have to put up with the larger screen.
If going CTO, you can get both variants of the Max on the 14” for 800/1300$ respectively, vs the 24GB Pro. That includes the required RAM upgrades. The difference is that the 24GB 14” comes with 1TB SSD already, while the 16” version is 512 and going to the Max makes you take the 1TB upgrade too.
 
Oh and because I call it out when other companies do it: Apple seriously comparing the M4 Max (and even the M4 Pro) to the Lunar Lake 258V is silly. Of course the M4 Max and Pro are faster, the Lunar Lake chip isn't in the damn weight class, not even close (especially to the Max GPU and to the CPU for either of them). I suppose the Arrow Lake laptops aren't available for testing yet and Apple wants to compare themselves against Intel and Apple's clearly got a thing for these new "AI PC" monikers, but still.
 
Oh and because I call it out when other companies do it: Apple seriously comparing the M4 Max (and even the M4 Pro) to the Lunar Lake 258V is silly. Of course the M4 Max and Pro are faster, the Lunar Lake chip isn't in the damn weight class, not even close (especially to the Max GPU and to the CPU for either of them). I suppose the Arrow Lake laptops aren't available for testing yet and Apple wants to compare themselves against Intel and Apple's clearly got a thing for these new "AI PC" monikers, but still.

I think it's a smart move from the marketing department. Microsoft and others have invested a lot into the "AI PC" branding, and they seem to resonate well with users. Nothing wrong with Apple leveraging that to their own advantage.
 
I think it's a smart move from the marketing department. Microsoft and others have invested a lot into the "AI PC" branding, and they seem to resonate well with users. Nothing wrong with Apple leveraging that to their own advantage.
Maybe, but I still view it in the same vein as comparing the HX 370 or Snapdragon Elite to the base M2/M3. To me it's dishonest. Yes I know we're talking about marketing. I still don't have to like it. :)
 
Maybe, but I still view it in the same vein as comparing the HX 370 or Snapdragon Elite to the base M2/M3. To me it's dishonest. Yes I know we're talking about marketing. I still don't have to like it. :)
what laptop would you like Apple to compare to? What’s comparable to an MBP nowadays?
 
Going with an assumption that the MBAs will be updated to the M4 chip come Spring 2025...

M4 will be used in seven products:
  • 11" iPad Pro
  • 13" iPad Pro
  • 13" MBA
  • 15" MBA
  • 14" MBP
  • iMac
  • Mac mini

M4 Pro will be used in three products:
  • 14" MBP
  • 16" MBP
  • Mac mini

M4 Max will be used in three products:
  • 14" MBP
  • 16" MBP
  • Mac Studio

M4 Ultra (one desktop-specific Hidra chip) will be used in three "products":
  • Mac Studio
  • Mac Pro (Tower)
  • ASi AI Private Cloud Compute Server

M4 Extreme (two desktop-specific Hidra chips) will be used in three "products":
  • Mac Pro Cube
  • Mac Pro (Tower)
  • ASi AI Private Cloud Compute Server

So, for the Mn-series family of chips, we see the M4 used in the most products, and the other chips used in three products each, and hopefully the Hidra chips being used in ASi AI PCC servers will help keep the price down for Mac Studio/Cube/Tower users...?
 
Sorry, my friend, if Apple has not already built an Extreme, I believe that it is simply not something they are going to do. Even Ultra has more CPU capacity than is really needed for about anything (the cores themselves are already blazing-fast). If they go really big, it will be with more GPU cores glued on, which is basically what Ultra does. There is not enough market to support Ultra (Apple does not appear to be interested in selling DataCenter equipment).
 
Sorry, my friend, if Apple has not already built an Extreme, I believe that it is simply not something they are going to do. Even Ultra has more CPU capacity than is really needed for about anything (the cores themselves are already blazing-fast). If they go really big, it will be with more GPU cores glued on, which is basically what Ultra does. There is not enough market to support Ultra (Apple does not appear to be interested in selling DataCenter equipment).
they may find use for Ultras in their own data centers for use with that offboarded AI stuff?
 
Sorry, my friend, if Apple has not already built an Extreme, I believe that it is simply not something they are going to do. Even Ultra has more CPU capacity than is really needed for about anything (the cores themselves are already blazing-fast). If they go really big, it will be with more GPU cores glued on, which is basically what Ultra does.

Ideally, Apple gives us an Extreme that combines a singular Hidra chip (CPU/GPU/NPU) with a GPU-specific chip, thereby increasing GPU core count while keeping CPU core count at a more reasonable level...?

There is not enough market to support Ultra (Apple does not appear to be interested in selling DataCenter equipment).

Hence the " " around products, indicating that Apple would use the Hidra chips in THEIR datacenter (Apple silicon Apple Intelligence Private Cloud Compute servers)...

they may find use for Ultras in their own data centers for use with that offboarded AI stuff?

As Gurman rumored in his Bloomburg newsletter postings...?
 
what laptop would you like Apple to compare to? What’s comparable to an MBP nowadays?
Yeah as I said, unfortunately the Arrow Lake laptops aren’t out yet, so Intel is out unless it’s last generation. Similarly, AMD’s Strix Halo would be good … if it were out. But there are still better chips to use as a foil than Lunar Lake (which is fine to beat up on for the base M4).

I would say that the Pro/Max CPUs are probably most comparable with the HX 370 and Snapdragon Elite (though much better than either). And for the M4 Max preferably an HX370 with a dGPU like a 4050/4060. Apple could do their whole “x% better performance at iso-power and y% less power for the same performance” charts that they’ve done in the past.
 
Yeah as I said, unfortunately the Arrow Lake laptops aren’t out yet, so Intel is out unless it’s last generation. Similarly, AMD’s Strix Halo would be good … if it were out. But there are still better chips to use as a foil than Lunar Lake (which is fine to beat up on for the base M4).

I would say that the Pro/Max CPUs are probably most comparable with the HX 370 and Snapdragon Elite (though much better than either). And for the M4 Max preferably an HX370 with a dGPU like a 4050/4060. Apple could do their whole “x% better performance at iso-power and y% less power for the same performance” charts that they’ve done in the past.
It makes sense to me for Apple to compare to stuff that is currently available, and which is the bulk of the market they are competing against. I’m pretty sure that leaves out AMD and QC still, but I don’t know what the mix of sales is right now for high end laptops.
 
It makes sense to me for Apple to compare to stuff that is currently available, and which is the bulk of the market they are competing against. I’m pretty sure that leaves out AMD and QC still, but I don’t know what the mix of sales is right now for high end laptops.
But Lunar Lake isn’t high end - not compared to the Max anyway and even the Pro is dubious. Most laptops carrying Lunar Lake SoCs are between $900-$2100 (I did see one more than that no idea why). It’s basically a base M-series SOC with a slightly bigger 4.2 TFLOP GPU (depending on the model) - fewer cores, run faster than the M4 (roughly 4TFLOPs I think, maybe a little less). 8-core CPU beaten in performance and or efficiency by the M4 (and base M3).
 
But Lunar Lake isn’t high end - not compared to the Max anyway and even the Pro is dubious. Most laptops carrying Lunar Lake SoCs are between $900-$2100 (I did see one more than that no idea why). It’s basically a base M-series SOC with a slightly bigger 4.2 TFLOP GPU (depending on the model) - fewer cores, run faster than the M4 (roughly 4TFLOPs I think, maybe a little less). CPU beaten in performance and or efficiency by the M4.
yeah, it’s just a little hard to compare MBP to much of anything, because the competitors either don’t sell well enough to matter (or so I understand), or don’t come close in (pick one) power consumption, fan noise, thermals, performance, etc. Windows-land has been chasing MBP for a long time. They’ll come closest with QC, but if they don’t sell well because of actual or perceived software incompatibilities, then no point in comparing to those, at least not yet. Apple sells computers, not cpus, so when they do their CPU comparisons they typically tended to look at the computers they perceive to be competing against them in a particular category, and not really looking for “apples-to-not-apples” comparisons at the CPU level.
 
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